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Home Sale is here... treat yourself to some incredible deals!
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Our Customer is our influencer!
With roots in the East End markets, our founder Lucy Aylen started her journey sewing and customising samples in her parents' attic. She began Never Fully Dressed with an aim: to give women of all ages, sizes and style the confidence they deserve with clothing that expresses positivity, sassiness and joy. Our customer is our influencer and we are proud of the community we have created and all the wonderful women we serve with our styles.
Our promise is luxury. Our pledge is affordability.
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