Apricot

Apricot is a British indie brand championing playful prints and effortless glamour

Designed in London but taking fashion inspiration from global travel and cultures - as seen in our much-loved signature prints - at the heart of Apricot's ethos is making fashion accessible, with beautifully constructed wardrobe staples and trend-led pieces in high quality fabrics. From jumpsuits with bold pops of colour to vintage-style ditsy print dresses and knits with unique accents, everything we create is with the Apricot woman in mind.

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